It was billed as an opportunity for fans and journalists to
gain an insight into the singer and join her on a weeklong party while she
completing her 777 tour; seven gigs in seven cities to celebrate the release of
her seventh album. What should have been a great PR opportunity turned flat
when the singer failed to spend any time with the people she had invited to be
around her and promises of parties failed to materialise and one journalist got
so bored he took all his clothes off, which certainly Rihanna would approve of.
It all sounded so good to start with, a private jet with a star who is (if her Twitter account is anything to
go by) a party princess but failed to deliver, much like the album.
Unapologetic has all the ingredients to make it a huge
record. The industries best writers, the best producers and the powerhouse of
Def Jam and of course the lady herself. Considering her six previous albums
have a strong ratio of hits to filler it’s surprising that Unapologetic lacks
any substance.
It feels like Rihanna or more accurately the people who
write her songs have got bored. Considering all Rihanna had to do was add her
vocals to the record she could have put some effort in, it sounds like she
recorded all her parts in one take with the same enthusiasm she would put into
ordering a drive through. She doesn’t in any way make it sound like she is
enjoying it so how is the listener meant to?
Opening track ‘Phesh out the Runway’ sounds like it should
have been given to Nicki Minaj and the songs carry on from there. It’s more a
collection of songs ordered together rather than an entity that has had some
time taken over it. Even the lead single ‘Diamonds’ lacks the power that it
should have being filled with clichés and absence of any hook. Tracks are
littered with Dubstep, more because that’s what’s selling records at the moment
rather than because it needs it.
The only theme that is present throughout is the thinly
veiled attempt to justify her relationship with Chris Brown. Their
collaboration on ‘Nobodies Business’ is completely tasteless and musically
uninspiring. There is a difference between forgiving someone for a mistake and
victimising a misogynist by flaunting your toxic relationship. If it really is
nobodies business keep it that way rather than whining on through a whole album
about how misunderstood your relationship is.
Does the fact that there is no theme, no consistency and
most worrying of all every song is devoid of even a feeble attempt at a chorus
hamper it’s chances of selling well. No. Has the fact that most critics have
reviewed it in a negative tone stopped it going to straight to number 1? No. Should
anybody bother buying? No.